10/24/09

Cj Cookie Johnson Jeans

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If you have a lot of money to spend on jeans and a lot of curves to cover with them Cookie Johnson Jeans may be the answer to your denim needs.Cookie Johnson is wife to Magic Johnson, a man famous for basketball, philanthropy and business savvy. Cookie Johnson Jeans are commonly known as CJ Jeans, the abbreviated name that appears on the denim.

On the team

With Cookie Johnson Jeans, Magic Johnson’s wife is showing a bit of her own business savvy. She has teamed up with Michael Glasser, founder of 7 For All Mankind and Citizens of Humanity.  Glasser now owns a denim line called Rich & Skinny, so it’s not a surprise that Cookie Johnson Jeans are on the high end of the price scale.
I would probably need to take out online loans to afford Cookie Johnson Jeans, seeing how they cost from $145 to $198.

A specific body type

Cookie Johnson says her jeans are for women who have a figure like hers, “fit but curvy,” according to Fashion Windows:
“I couldn’t find jeans to fit my body type,” she explains. “It frustrated me to try on every pair in the store and leave with nothing.” Over the years Johnson realized that her testimony was one of many women. So, instead of waiting for a brand to appear that would fill the void, she decided to create one.

Rich & Skinny’s online newsletter, Blackburn and Sweetser, reports that Cookie Johnson Jeans come in all of the most popular cuts, but they have a little extra room in the thighs and rear-end area to accommodate for curves. Richandskinnyjeans.com says:
The collection includes boot cut, straight leg, boyfriend, high-waist styles, plus leggings, running from $145-$198 in sizes 24-38. The fit is catered to curvy, fit women, women who don’t fall into the “standard, slim cut of premium jeans,” which, let’s face it, is a lot of customers.

Cookie Johnson Jeans come in sizes 24 through 38. The line is debuting at Nordstrom’s this summer. After that, Cookie Johnson Jeans will also be available at Bloomingdale’s and Neiman Marcus in September.

Cookie’s shares the spotlight

So far in their 18-year marriage, Magic Johnson has been most in the spotlight. Cookie has publicly supported him in his campaign for HIV/AIDS awareness, but this is her first personal business venture.
The family, made up of the couple and a son, Earvin, and daughter, Elisa, have been very well off thanks to Johnson’s high salary as an NBA player. Magic Johnson has also been the subject of many books, wrote an autobiography and a couple of instructional books on basketball.
Johnson was named one of the 50 Greatest Players in NBA History in 1996, and he made it into the Basketball Hall of Fame in 2002. For a brief period of time Johnson hosted The Magic Hour, a talk show. Magic Johnson owns Magic Johnson Enterprises, a company that owns various movie theaters and restaurants, including several Sodexo, T.G.I. Friday’s and Burger King locations.


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